Tourism Advisory
We help the Kingdom’s tourism sector design distinctive visitor experiences and build destination readiness for a fast-growing national industry.
Designing Destinations for a Growing Visitor Economy
Tourism is one of Vision 2030’s most ambitious growth sectors. Sanam Advisory supports destinations and operators in designing compelling visitor experiences, building operational readiness, and developing the workforce that will serve millions of visitors to the Kingdom.
Destination Development
Strategy and planning for new and emerging destinations.
Visitor Experience & Journey Design
Designing seamless, memorable end-to-end visitor journeys
Operational Readiness
Preparing destinations and operators for launch and scale.
Tourism Workforce Development
Building hospitality and service capability across the sector.