Building the Kingdom's

Institutional Capability

Enabling Vision 2030 success through strategy, execution, and capability building.

Insights

Part of Jash Holding

Established 1976
7 Strategic Domains
Aligned with Vision 2030
Digital and AI Transformation
Through world-class executive education brought to Saudi Arabia
Who we are

Saudi-Led Strategic Advisory Across Seven Domains Aligned With Vision 2030.

Sanam Advisory is a Saudi-led strategic advisory firm and part of Jash Holding (since 1976). We support institutions across the Kingdom in strategy, execution, and capability building, in alignment with Vision 2030.
Digital-Native Advisory Sanam Advisory is built as a digital-native advisory firm — AI-enabled across research, analysis, and delivery from day one. This allows us to bring international rigour at a speed and cost structure that legacy consultancies cannot match, while remaining embedded in the realities of Saudi institutions.
Executive Education with Carnegie Mellon University Through our partnership with Carnegie Mellon University, Sanam Advisory delivers executive education and leadership development programmes for Saudi institutions. We translate world-class academic depth into practical capability for the leaders driving Vision 2030
Domains

Covering Seven Strategic Domains Aligned with Vision 2030

Education
Building Saudi talent and leadership capabilities for the Vision 2030 economy.
AI & Digital Transformation
We help Saudi institutions adopt artificial intelligence and digital capability with the governance, rigour, and ambition Vision 2030 demands — moving from experimentation to enterprise-grade delivery
PMO & National Delivery
We help ministries, PIF entities, and national organisations deliver complex programmes with the governance, structure, and discipline that large-scale transformation demands.
Healthcare Advisory
We support Saudi healthcare institutions in transforming care delivery, operational performance, and workforce readiness in line with national health objectives.
Tourism Advisory
We help the Kingdom’s tourism sector design world-class visitor experiences and build destination readiness for a fast-growing national industry
Defence
We support the Kingdom’s defence and security institutions in strengthening capability, localisation, and institutional performance aligned with national priorities.
Agriculture & Food Security
We help institutions advance the Kingdom’s food security agenda through sustainable agriculture, resilient supply chains, and stronger sector governance.
Vision 2030

How We Deliver For

The Kingdom

Institutional capability programmes designed around Vision 2030 objectives

International faculty and applied research embedded in every engagement

Saudi talent development from classroom to boardroom

White Papers

Thought leadership in collaboration with our academic and industry partners.
AI & Digital Transformation

AI & Digital Transformation

1 May 2026

AI-Native Advisory: A New Operating Model for Saudi Institutions

Hasso-Plattner-Institut (HPI) - Olaf Peter Schleichert

Coming Soon

Healthcare Advisory

Publishing 15 May 2026

AI Implementation Readiness Framework

Heinz College, Carnegie Mellon University (CMU)

Coming Soon

Digital

Publishing 15 May 2026

Digital Literacy as National Infrastructure

German University Of Digital Sciences

Why Us?

A Saudi Consulting Partner Delivering Lasting Impact

Sanam Advisory is a Saudi-rooted consulting firm specialising in strategy, execution, and capability building. We combine international best practices with deep national context, helping organisations deliver Vision 2030 transformation while building sustainable internal capabilities.

Saudi-rooted consulting partner with deep national context.

Execution excellence backed by international methodologies, locally applied.

Capability transfer embedded in every engagement.

Leadership team aligned with Vision 2030.

Academic partnerships with German University of Digital Science (GUDS), Carnegie Mellon University (CMU), and Hasso-Plattner-Institut (HPI).

Leadership

Anchoring Sanam Advisory’s

Strategic Direction.

Sanam Advisory is governed by a Saudi leadership team with deep roots in the Kingdom’s institutional landscape, supported by international advisory expertise spanning strategy, digital transformation, and capability building. As part of Jash Holding, established in 1976, our governance structure combines generational Saudi business acumen with global methodological rigour.

CEO: Olaf Peter Schleichert

Leads institutional advisory mandates across the Kingdom’s Vision 2030 priority sectors, combining international strategic consulting experience with deep Saudi market expertise.

FAQ

Frequently Asked Questions

Common questions about Sanam Advisory and our work in the Kingdom.

Sanam Advisory is Saudi-led and locally anchored, combining deep national context with international methodologies through our partnerships with Carnegie Mellon University, the German University of Digital Science, and Hasso-Plattner-Institut. Our model is built around capability transfer: we embed knowledge in client teams rather than create long-term dependency.

We operate across seven strategic domains directly aligned with Vision 2030: Education, PMO National Delivery, AI  & Digital Transformation, Healthcare, Tourism, Defense, and Agriculture & Food Security.

Our academic partnerships give clients access to international faculty, executive education programmes, and applied research at the frontier of AI, digital science, and strategic management. This combination of global expertise and local delivery is unique in the Saudi advisory market.

Sanam Advisory is part of Jash Holding, a Saudi conglomerate established in 1976. This anchoring provides Sanam Advisory with deep institutional networks across the Kingdom and a long-standing track record of delivery in both private and public sectors.

Sanam Advisory is registered on the Etimad platform and actively monitors tenders across all seven of its strategic domains. Government entities can also reach us directly at info@sanamadvisory.com.sa.

Sanam Advisory’s primary mandate is the Kingdom of Saudi Arabia. We work with international partners and faculty to bring global expertise to Saudi institutions, but our delivery focus is Vision 2030.